Importance of Online visibility for business in 2023

A report from GE Capital Retail Bank’s second annual Major Purchase Shopper Study found that 81% of consumers go online before heading out to the store, spending an average of 79 days gathering information before making a major purchase. It has never been easier to quickly find companies offering the exact service or product a consumer is looking for – immediately. Let’s take a look at a few reasons online presence should be a priority for every contracting business:


Local SEO:

Local Search Engine Optimization (SEO) is vital for a contracting business. Between cell phones, tablets, and home computers, the majority of consumers are online – utilizing search engines to find and research businesses. If your contracting business is not visible online when potential customers are looking for the service your provide, it’s as if it doesn’t exist. When a business attains top ranking for their local service, they can expect multiple contact forms filled out daily – a high percentage of which turn into estimates/sales.


Website and Content Marketing:

A well-designed website can serve as a 24/7 storefront for your business, presenting your services, past work, testimonials, and more. Content marketing, including blog posts and how-to guides, can help demonstrate your expertise and draw traffic to your site. This traffic generates organic leads – in the form of contact form submissions and phone calls – from consumers (that are already familiar with your work/company).


Online Reviews and Reputation:

Online reviews and ratings on platforms like Google Business Profile, Yelp, or industry-specific review platforms significantly influence customer decisions. A positive online reputation can help attract new customers. A 2018 survey by ReviewTrackers found that 63.6 percent of consumers say they are likely to check online reviews on Google before visiting a business — more than any other review site. With over half of all consumers utilizing Google Reviews – actively monitoring and responding to reviews is a critical aspect of online reputation management for any business. 




In conclusion, the importance of online visibility for any contracting business, cannot be overstressed in today’s digital age. It’s essential for reaching potential customers, showcasing your work, building credibility, and ultimately driving business growth. 


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